In recasting the lead for our story, our logo was simplified and refined for a fresh look that’s more versatile, welcoming, and distinctive.
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A refined palette expands our identity with lush tones that bring a mesmerizing and vibrant energy to our creative.
Frame Gothic, our all-new variable font family strikes a clean, versatile, modern tone unique to our brand.
Our imagery celebrates creators in every role of the storytelling craft, with vivid lighting and production adding the sense of heightened reality.
Cast lighting and unique gradients inspired by our new palette build a visual language to express the brand identity throughout the work.
